About Me

Hi,  I Am Emma Horan

Mum to Tommy , Wife to Phil  and Human Servant to a little stray black cat called Stoopy. I am also the Owner/ Creative Designer/Marketing Director/ Cross Stitch Kit Factory Worker / Shop Keeper and Tea Maker for Emma Louise Art Stitch. 

Prior to this I lived in the Cities of London and Birmingham ( where I got my Degree)  and worked mainly in the fast paced environments of Bar/Hotel Management and then Senior Level Technology Recruitment / Headhunting. 

In 2010, whilst visiting friends in Cornwall, We found a little, affordable cottage in St Austell, and took the plunge to fulfill a dream and relocate to the Cornish Coast and pursue a different kind of life.

Inspired by my new surroundings and having a little more time on my hands, I decided to play around at being creative and painting acrylic versions of my favourite coastal scenes , and after finding some second hand Cross Stitch Software in a National Trust Bookshop these started to envolve into the Kits we sell today.

Initial response on Social Media was incredible so I created the business to sell online (and purchased some professional software ) and now make a living creating products in a little studio near the sea 🙂

The Studio / Shop is based in St Austell Town and is  open 4 days a week.  You can pop in and take a look at the finished kits and chat all things stitchy whilst I work on designs. 

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About your Kit -The Process


 Step 1 – Visit beautiful places that inspire me and take many pictures of different aspects of the scene. (this may or may not include a Pasty!)…



Step 2 – Decide on a composition and then paint it in Acrylic. I often combine elements of different photos and try to capture the feel of the place whilst also giving it my own style. I tend to use a lot of bright colours and do try and keep as many key features as I can so that the locations are hopefully still recognisable.


Step 3– Chart Design –  This incorporates a number of steps including size, layout and thread colour choice. The time consuming part consists of translating the painting into a cross stitch chart. Using Charting Software (and at times good old fashioned squared paper..!) I graphically design each square. Each stitch is carefully considered and not imported straight into photo reading software in order to create the artistic effect.


Step 4 – The finished chart is then proof stitched, usually by the wonderful Rose these days. Conferring with me at each step of stitching to ensure the symbols are all correct and easy to read to achieve the best results and there is plenty of thread in the kit.



Step 5 – Complete the paperwork and assemble the kit! I make a special effort to ensure that the charts are easy to read, with distinctly different symbols for each thread colour.

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